Designing for Sutherland was a fantastic experience. Being part of the Talent Acquisition and creative team allowed me to engage with a global company undergoing a significant transformation. They evolved from a plain, traditional corporate brand to one that resonates with its employees and attracts young professionals across various industries, and countries all while providing exceptional customer service.

My design work focused on creating a vibrant visual identity that reflects Sutherland’s dynamic culture. By incorporating bold colors, modern typography, and engaging graphics, we crafted a brand that not only communicates professionalism but also conveys a sense of fun and approachability. The design elements were carefully chosen to foster a connection with employees and clients alike, ensuring that every touchpoint—whether it be digital or print—embodies the brand’s spirit.

Once you get to know them, it becomes clear that behind their impressive professional services and technological advancements, Sutherland is a modern and fun company that genuinely cares about its employees, ensuring that their clients receive the best customer experience.

In this section, you will see how the brand has reshaped itself into a colorful and vibrant identity. Another section of this website will focus on the corporate side.