For SilverCross Insurance, we developed a brand that strikes a balance between modernity and professionalism, reflecting their mission to make health insurance accessible, understandable, and affordable. The brand identity was built with a minimalistic yet modern design language, resonating across different generations and addressing the diverse needs of its target audience.
The visual storytelling focuses on relatable, everyday people, particularly workers, emphasizing the personal and empathetic side of health insurance. The clean, approachable design aims to build trust through education, helping customers navigate the complexities of health insurance in the U.S. with clarity and confidence. SilverCross’ imagery and tone are friendly yet reliable, making the brand both accessible and credible.
I have had the privilege to build their website, flyers, social media collateral and email marketing.
The Silver Cross Insurance website presents a modern and accessible design, focused on health insurance solutions. It features a clean, minimalistic layout with simple navigation, guiding users through various coverage options such as individual, family, and dental/vision plans. The design emphasizes trust, transparency, and education, with sections dedicated to explaining policies and helping users make informed decisions. The color scheme is professional, and the imagery highlights real people, making it relatable. It’s user-friendly and encourages interaction through personalized assistance and self-enrollment options.
You may visit it at: https://silvercrossgroup.com/
