In this video, we aimed to promote and showcase the MyBambu app and its key services by highlighting everyday transactions that users in the U.S. can effortlessly perform. MyBambu is an all-in-one app designed specifically for Latinos in the U.S. who want to manage their finances without relying on cash. The app also facilitates seamless money transfers to families in Latin America.

I took the lead in directing the pre-production phase, creating the graphics, and supervising the production to ensure the final product aligned with the stakeholders’ KPIs. This collaborative approach resulted in a polished video that effectively communicates the app’s benefits and enhances its visibility in the market.