Nearsol is a comprehensive company in the BPO industry, focused on offering personalized solutions that provide control, flexibility, and guaranteed quality.

Their brand strikes a balance between a vibrant, corporate identity for B2B clients and a more approachable and dynamic tone for their talent pool.

Corporate values are the foundation of their success, fostering a productive and aligned work environment.

Both marketing and recruitment campaigns embody these values, utilizing vibrant colors, a very friendly tone, the primary font, and a diverse selection of compelling photographs across digital platforms, traditional media, and an approachable chatbot that simplifies the recruitment process in the U.S., Colombia, and Guatemala. I showcase a variety of messages and imagery crafted for different campaigns, channels and platforms to highlight the spaces, services and talent available to potential clients in the US.

Simultaneously, internal communications emphasize the company’s core values. By aligning the talent tool with these principles, employees are empowered to deliver outstanding service, ensuring clients receive exceptional results. This strategy aims to reinforce these values, enhancing relationships with both clients and employees for sustained success.