Savile Finance Group
Savile Finance Group operates a direct investment lending program, specializing in structuring senior-secured, asset-backed facilities for small and medium-sized enterprises in the United States, Latin America, and the Caribbean. With a particular emphasis on cross-border trade, Savile serves U.S. borrowers looking to finance and expand their operations in Latin American markets. They sought a brand identity that effectively communicates their story, highlights their professionalism, and resonates with their direct clients.
For Savile, I designed a logo inspired by the story of how the partners cultivated the idea and values of the company. My goal was to project a brand that instills trust and stability, aimed at high-profile clients looking to expand their business and achieve a return on investment. We also took into account the places they frequent, as these are the same locations their clients visit.
Corporate Identity
As we established the brand, we incorporated more digital content, including presentations for various events, brochures, and I designed the website.
Graphics, documents and presentations.
I also produced several videos in which we shared information about their operations and corporate mission. I had the privilege of being involved in every detail of the process, from writing the scripts and creating storyboards to meeting with Savile executives to ensure the accuracy of our content. I also participated in the production, editing, color grading, and finalization of the videos.